{"id":12,"date":"2026-07-29T15:29:48","date_gmt":"2026-07-29T15:29:48","guid":{"rendered":"https:\/\/lane.nl\/startpagina\/"},"modified":"2026-09-18T10:51:54","modified_gmt":"2026-09-18T10:51:54","slug":"homepage","status":"publish","type":"page","link":"https:\/\/lane.nl\/en\/","title":{"rendered":"Startpagina"},"content":{"rendered":"
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Everyone happy with your marketing strategy? Then you probably haven't made a choice.<\/h2>\n\n\n\n

The best marketing strategy feels uncomfortable before it makes sense, and honest advice rarely feels comfortable. It challenges. It grates. It upends certainties. But precisely there, growth begins.<\/p>\n<\/div>\n\n\n\n

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Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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In three clear steps to a distinctive business model<\/h2>\n\n\n\n

Lane not only helps you with a disruptive proposition and distinctive positioning, but also brings them to life and makes them a success.<\/p>\n\n\n\n

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\"Disrupt\"<\/a><\/figure>\n\n\n\n

marketing strategy<\/h3>\n\n\n\n

Lane would rather join you in searching for the blue ocean, the as yet unknown and unexplored market space. We translate that position into concrete products and services with a clear business case. The result: distinctive business propositions for growth!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Distinct\"<\/a><\/figure>\n\n\n\n

brand strategy<\/h3>\n\n\n\n

Successful brands distinguish themselves by being maximally relevant to the customer and distinctive from the competition. And not just leaving it at a fine promise, but also living up to it as an organisation. Set the standard with a sharp positioning!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Develop\"<\/a><\/figure>\n\n\n\n

marketing operation<\/h3>\n\n\n\n

Well done is better than well said. We guide you step by step in implementing an effective marketing strategy for maximum results. We take a critical look at your marketing organisation. The aim is an effective marketing operation with a strong brand and high conversion as a result!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Find out more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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You can\u2019t whistle a symphony, you need an orchestra<\/em><\/h2>\n\n\n\n

Lane does not operate from a traditional office structure, but develops and directs business and marketing concepts ranging from the strategic and tactical to the operational level. Not alone, but within a network with the help of Lane Fellows. For each assignment, a bespoke team can be assembled from the Lane Fellow network, with Peter Hoitinga directing as an interim\/fractional CMO.<\/p>\n<\/div>\n\n\n\n

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Strategic marketing advice for growth<\/h3>\n\n\n\n

Assessment and advice on growth strategies, viability of propositions, and sharpness of positioning.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Interim management at executive level<\/h3>\n\n\n\n

Interim CMO for the development and implementation of a new marketing strategy and refinement of the brand positioning.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Marketing Due Diligence for investors<\/h3>\n\n\n\n

Is marketing a growth engine, a hidden asset or a risk in the investment case?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Meet in a face-to-face conversation.<\/h2>\n\n\n\n

Easily schedule an appointment with marketing strategist Peter Hoitinga for an introductory chat and discover what Lane can do for the growth of your business. As a sparring partner for your marketing strategy or as an interim director to shape and realise plans with a team for you.<\/p>\n\n\n\n

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Schedule an introductory meeting<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Cut.<\/figure>\n<\/div>\n\n\n\n
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Marketing
Due Diligence for investors<\/h2>\n\n\n\n

During an acquisition, finances, legal risks, technology and market potential are examined in detail. However, the question of whether the marketing function is actually capable of achieving the intended growth often remains insufficiently answered.<\/p>\n\n\n\n

Lane maps out for investors how strong a company's market position, positioning, marketing competence and commercial execution capability truly are.<\/p>\n\n\n\n

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Read on<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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From marketing strategy to result<\/h2>\n\n\n\n

A good marketing strategy doesn't stay on paper. Lane helps organisations translate market potential into distinctive propositions, strong brands and effective marketing. From renewing legal services with BrandMR and a new category of wildlife park with WILDLANDS to challenging the insurance market with Ditzo.<\/p>\n<\/div>\n\n\n\n

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BrandMR<\/a> challenger to the conservative legal profession<\/h3>\n\n\n\n

How BrandMR shook up the legal market with an innovative online platform, fixed prices and an alternative business model<\/p>\n<\/div>\n<\/div>\n<\/div>

\"Campagnebeeld<\/figure><\/div>\n\n\n\n
\"Campagnebeeld<\/figure>
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WILDLANDS<\/a>flying start with 1.3 million visitors in the opening year<\/h3>\n\n\n\n

A new zoo with a fresh approach compared to traditional zoos. An introduction campaign in a complex stakeholder environment and a strong yearning for nostalgia.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Ditzo<\/a> Helped 65% achieve brand awareness in 3 months and become the market leader in new business within a year.<\/h3>\n\n\n\n

Not Datzo but Ditzo. How this new online insurer shook up the insurance market with disruptive innovations and forward-looking marketing campaigns.<\/p>\n<\/div>\n<\/div>\n<\/div>

\"Campagnebeeld<\/figure><\/div>\n\n\n\n
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Read More<\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Iedereen blij met je marketing strategie? Dan heb je waarschijnlijk niet gekozen. De beste marketing strategie voelt ongemakkelijk voordat ze logisch wordt en een eerlijk advies voelt zelden comfortabel. Het daagt uit. Het schuurt. Het zet zekerheden op losse schroeven. Maar precies daar ontstaat groei. In drie heldere stappen naar een onderscheidend business model Lane […]<\/p>\n","protected":false},"author":1,"featured_media":94,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nStartpagina - Lane helpt bedrijven en investeerders marktpotentieel te vertalen naar onderscheidende proposities, sterke merken en effectieve groei.<\/title>\n<meta name=\"description\" content=\"Lane is een strategisch marketingbureau dat bedrijven en investeerders helpt met hun marketing strategie, merk en marketingorganisatie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lane.nl\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startpagina\" \/>\n<meta property=\"og:description\" content=\"Lane is een strategisch marketingbureau dat bedrijven en investeerders helpt met hun marketing strategie, merk en marketingorganisatie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lane.nl\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Lane helpt bedrijven en investeerders marktpotentieel te vertalen naar onderscheidende proposities, sterke merken en effectieve groei.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/LaneAMS\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T10:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/08\/IMG_4446-DEF-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lane.nl\\\/\",\"url\":\"https:\\\/\\\/lane.nl\\\/\",\"name\":\"Startpagina - 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