{"id":321,"date":"2013-12-31T12:06:00","date_gmt":"2013-12-31T12:06:00","guid":{"rendered":"https:\/\/lane.nl\/?p=321"},"modified":"2026-09-11T11:10:56","modified_gmt":"2026-09-11T11:10:56","slug":"kruidvat-steeds-verrassend-altijd-voordelig","status":"publish","type":"post","link":"https:\/\/lane.nl\/en\/kruidvat-steeds-verrassend-altijd-voordelig\/","title":{"rendered":"Kruidvat. Steeds verrassend, altijd voordelig!"},"content":{"rendered":"<section class=\"wp-block-group alignfull ext-section is-style-ext-preset--group--natural-1--section ext-animate--on has-custom-css has-foreground-color has-background-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c933c6c0 wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--section--1 wp-custom-css-4064c8de\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide ext-section-intro is-style-ext-preset--group--natural-1--section-intro-1 ext-animate--on has-custom-css has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-custom-css-b468c926\">\n<h2 class=\"wp-block-heading ext-section-intro-heading ext-animate--on\">Klantcase<\/h2>\n\n\n\n<p class=\"ext-section-intro-description ext-animate--on has-foreground-alt-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"margin-top:24px\">Na ruim 3000 radiocommercials, minimaal 2000 televisiecommercials, 500 huis-aan-huiskranten, 250 winkelthema&#8217;s, complete winkelaankledingen, ontelbaar veel advertenties, abri&#8217;s, banners, prerolls, socialcampagnes en bloguitingen bieden alle medewerkers van BeyenMeyer hun welgemeende excuses aan met een videoboodschap. Excuses voor het enorme succes van deze campagnes&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo ext-animate--on\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BeyenMeyer zegt sorry voor 10 jaar Kruidvat\" src=\"https:\/\/player.vimeo.com\/video\/274703648?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Vijf jaar lang van 2011 tot en met 2016 werkte Peter Hoitinga namens BeyenMeyer intensief samen met Kruidvat. Eerst als interim managing director en strategy director van BeyenMeyer. Later alleen als interim strategy director. Enorm trots wat we in die jaren in een zeer goede samenwerking met Kruidvat bereikt hebben. Zoals bijvoorbeeld de introductie en groei van de <a href=\"https:\/\/www.kruidvat.nl\/your-card\" target=\"_blank\" rel=\"noreferrer noopener\">Jouw Extra Voordeel Kaart<\/a>. Andere hoogtepunten waren de introductie van Kruidvat in Belgi\u00eb en Frankrijk. Zo groeide Kruidvat uit naar 1.100+ winkels. De introductie&nbsp; van de online winkel <a href=\"https:\/\/www.kruidvat.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">kruidvat.nl<\/a>, positionering van het eigen merk, de alignment van de huisstijl en campagnes door de vele kanalen. En natuurlijk business as usual, de wekelijkse campagnes.<\/p>\n\n\n\n<figure class=\"wp-block-image ext-animate--on\"><img decoding=\"async\" src=\"https:\/\/lane.nl\/images\/onmisbaar.png\" alt=\"onmisbaar\"\/><\/figure>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Trots om voor de meest toonaangevende retailer van Nederland te hebben mogen werken en trots op het resultaat. Het meest onmisbare merk voor vrouwen in Nederland. En voor iedereen die zich wel eens heeft ge\u00ebrgerd aan de enorme mediadruk of het gegil van de bekende Kruidvat stem Hadewych Minis&#8230; Sorry! Kusje er op?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo ext-animate--on\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"16 Kruidvat - Kusje er op?\" src=\"https:\/\/player.vimeo.com\/video\/59389023?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"ext-section-intro-description ext-animate--on has-foreground-alt-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"margin-top:24px\">FriPMUTCE_June+0000RJunPMUTC_0C0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query alignwide ext-animate--on is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-d35b19b0 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-579 post type-post status-publish format-standard has-post-thumbnail hentry category-klantcases\">\n\n<div class=\"wp-block-group ext-card ext-card-media-top is-style-ext-preset--group--natural-1--item-card-1--align-start is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex is-style-ext-preset--group--natural-1--item-card-1--align-start--2\" style=\"min-height:100%\"><figure class=\"ext-card-image wp-block-post-featured-image\"><a href=\"https:\/\/lane.nl\/en\/surebird-van-veelbelovende-insurtech-naar-de-volgende-groeifase\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Surebird. Van veelbelovende insurtech naar de volgende groeifase\" style=\"aspect-ratio:4\/3;width:100%;height:auto;width:100%;object-fit:cover;\" srcset=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane.png 1920w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-300x169.png 300w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-1024x576.png 1024w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-768x432.png 768w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-1536x864.png 1536w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group ext-card-content wp-container-content-ceb7f5b3 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group ext-card-body is-layout-flow wp-container-core-group-is-layout-8ee45864 wp-block-group-is-layout-flow\"><div style=\"line-height:20px\" class=\"taxonomy-category ext-card-meta wp-block-post-terms\"><a href=\"https:\/\/lane.nl\/en\/category\/klantcases\/\" rel=\"tag\">Klantcases<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/lane.nl\/en\/surebird-van-veelbelovende-insurtech-naar-de-volgende-groeifase\/\" target=\"_self\" >Surebird. Van veelbelovende insurtech naar de volgende groeifase<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-foreground-alt-color\"><p class=\"wp-block-post-excerpt__excerpt\">Klantcases Hoe maak je van een sterk idee en bewezen tractie een schaalbaar bedrijf? Voor&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group ext-meta is-layout-flex wp-container-core-group-is-layout-cdc5611c wp-block-group-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-group ext-meta-item is-nowrap is-layout-flex wp-container-core-group-is-layout-112b5ae6 wp-block-group-is-layout-flex\"><div class=\"ext-card-avatar wp-block-avatar\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\"  class=\"wp-block-avatar__link\"><img alt='Peter Hoitinga - Lane Strategy avatar' src='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo wp-block-avatar__image' height='48' width='48' \/><\/a><\/div>\n\n<div style=\"font-weight:600;line-height:20px\" class=\"wp-block-post-author-name has-small-font-size\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Peter Hoitinga &#8211; Lane Strategy<\/a><\/div><\/div>\n\n\n<div style=\"line-height:20px\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-06-22T14:12:14+00:00\">Jun 22, 2026<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-367 post type-post status-publish format-standard has-post-thumbnail hentry category-in-de-media\">\n\n<div class=\"wp-block-group ext-card ext-card-media-top is-style-ext-preset--group--natural-1--item-card-1--align-start is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex is-style-ext-preset--group--natural-1--item-card-1--align-start--3\" style=\"min-height:100%\"><figure class=\"ext-card-image wp-block-post-featured-image\"><a href=\"https:\/\/lane.nl\/en\/tijd-voor-actie-in-de-modernisering-van-de-advocatuur\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"640\" src=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Tijd voor actie in de modernisering van de advocatuur\" style=\"aspect-ratio:4\/3;width:100%;height:auto;width:100%;object-fit:cover;\" srcset=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane.png 1204w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-300x159.png 300w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-1024x544.png 1024w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-768x408.png 768w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-18x10.png 18w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group ext-card-content wp-container-content-ceb7f5b3 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group ext-card-body is-layout-flow wp-container-core-group-is-layout-8ee45864 wp-block-group-is-layout-flow\"><div style=\"line-height:20px\" class=\"taxonomy-category ext-card-meta wp-block-post-terms\"><a href=\"https:\/\/lane.nl\/en\/category\/in-de-media\/\" rel=\"tag\">In de media<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/lane.nl\/en\/tijd-voor-actie-in-de-modernisering-van-de-advocatuur\/\" target=\"_self\" >Tijd voor actie in de modernisering van de advocatuur<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-foreground-alt-color\"><p class=\"wp-block-post-excerpt__excerpt\">In de media Donderdag 4 juni 2026 nam Peter Hoitinga namens BrandMR deel aan het&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group ext-meta is-layout-flex wp-container-core-group-is-layout-cdc5611c wp-block-group-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-group ext-meta-item is-nowrap is-layout-flex wp-container-core-group-is-layout-112b5ae6 wp-block-group-is-layout-flex\"><div class=\"ext-card-avatar wp-block-avatar\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\"  class=\"wp-block-avatar__link\"><img alt='Peter Hoitinga - Lane Strategy avatar' src='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo wp-block-avatar__image' height='48' width='48' \/><\/a><\/div>\n\n<div style=\"font-weight:600;line-height:20px\" class=\"wp-block-post-author-name has-small-font-size\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Peter Hoitinga &#8211; Lane Strategy<\/a><\/div><\/div>\n\n\n<div style=\"line-height:20px\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-06-04T10:21:00+00:00\">Jun 4, 2026<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-381 post type-post status-publish format-standard has-post-thumbnail hentry category-in-de-media\">\n\n<div class=\"wp-block-group ext-card ext-card-media-top is-style-ext-preset--group--natural-1--item-card-1--align-start is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex is-style-ext-preset--group--natural-1--item-card-1--align-start--4\" style=\"min-height:100%\"><figure class=\"ext-card-image wp-block-post-featured-image\"><a href=\"https:\/\/lane.nl\/en\/private-equity-in-de-advocatuur-kapitaal-voor-vernieuwing\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"289\" src=\"https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Private equity in de advocatuur: kapitaal voor vernieuwing?\" style=\"aspect-ratio:4\/3;width:100%;height:auto;width:100%;object-fit:cover;\" srcset=\"https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane.png 374w, https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane-300x232.png 300w, https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane-16x12.png 16w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group ext-card-content wp-container-content-ceb7f5b3 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group ext-card-body is-layout-flow wp-container-core-group-is-layout-8ee45864 wp-block-group-is-layout-flow\"><div style=\"line-height:20px\" class=\"taxonomy-category ext-card-meta wp-block-post-terms\"><a href=\"https:\/\/lane.nl\/en\/category\/in-de-media\/\" rel=\"tag\">In de media<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/lane.nl\/en\/private-equity-in-de-advocatuur-kapitaal-voor-vernieuwing\/\" target=\"_self\" >Private equity in de advocatuur: kapitaal voor vernieuwing?<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-foreground-alt-color\"><p class=\"wp-block-post-excerpt__excerpt\">In de media De discussie over het toelaten van private equity en andere externe investeerders&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group ext-meta is-layout-flex wp-container-core-group-is-layout-cdc5611c wp-block-group-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-group ext-meta-item is-nowrap is-layout-flex wp-container-core-group-is-layout-112b5ae6 wp-block-group-is-layout-flex\"><div class=\"ext-card-avatar wp-block-avatar\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\"  class=\"wp-block-avatar__link\"><img alt='Peter Hoitinga - Lane Strategy avatar' src='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo wp-block-avatar__image' height='48' width='48' \/><\/a><\/div>\n\n<div style=\"font-weight:600;line-height:20px\" class=\"wp-block-post-author-name has-small-font-size\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Peter Hoitinga &#8211; Lane Strategy<\/a><\/div><\/div>\n\n\n<div style=\"line-height:20px\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-11-30T09:26:00+00:00\">Nov 30, 2025<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide ext-animate--on is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c0bc9f7e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ext-preset--button--natural-1--button-1 ext-animate--on is-style-ext-preset--button--natural-1--button-1--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"#extendify-blog\">Alles bekijken<\/a><\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Klantcase Na ruim 3000 radiocommercials, minimaal 2000 televisiecommercials, 500 huis-aan-huiskranten, 250 winkelthema&#8217;s, complete winkelaankledingen, ontelbaar veel advertenties, abri&#8217;s, banners, prerolls, socialcampagnes en bloguitingen bieden alle medewerkers van BeyenMeyer hun welgemeende excuses aan met een videoboodschap. Excuses voor het enorme succes van deze campagnes&#8230; Vijf jaar lang van 2011 tot en met 2016 werkte Peter Hoitinga [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klantcases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kruidvat. Steeds verrassend, altijd voordelig! - Lane helpt bedrijven en investeerders marktpotentieel te vertalen naar onderscheidende proposities, sterke merken en effectieve groei.<\/title>\n<meta name=\"description\" content=\"Van 2011 tot en met 2016 werkte Peter Hoitinga namens BeyenMeyer intensief met Kruidvat. 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