{"id":410,"date":"2025-06-24T13:23:00","date_gmt":"2025-06-24T13:23:00","guid":{"rendered":"https:\/\/lane.nl\/?p=410"},"modified":"2026-09-11T09:18:23","modified_gmt":"2026-09-11T09:18:23","slug":"van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken","status":"publish","type":"post","link":"https:\/\/lane.nl\/en\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\/","title":{"rendered":"Van klantinzicht naar campagne: juridische twijfel zichtbaar maken"},"content":{"rendered":"<p class=\"ext-animate--on wp-block-paragraph\"><\/p>\n\n\n\n<section class=\"wp-block-group alignfull ext-section is-style-ext-preset--group--natural-1--section ext-animate--on has-custom-css has-foreground-color has-background-background-color has-text-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-c933c6c0 wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--section--1 wp-custom-css-ac195086\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide ext-section-intro is-style-ext-preset--group--natural-1--section-intro-1 ext-animate--on has-custom-css has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-custom-css-a2a4918e\">\n<h2 class=\"wp-block-heading ext-section-intro-heading ext-animate--on\">In de media<\/h2>\n\n\n\n<p class=\"ext-section-intro-description ext-animate--on has-foreground-alt-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"margin-top:24px\">Een sterke campagne begint niet bij een creatief idee, maar bij begrijpen wat er in het hoofd van de klant gebeurt.<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">MarketingTribune besteedt aandacht aan de nieuwe campagne van BrandMR, die is ontwikkeld vanuit een belangrijk inzicht: mensen met een juridisch probleem weten vaak dat er iets niet klopt, maar twijfelen lang voordat ze daadwerkelijk hulp zoeken.<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Onzekerheid over kosten, ingewikkelde juridische taal en de vraag of een probleem wel \u2018ernstig genoeg\u2019 is, kunnen ervoor zorgen dat mensen hun recht laten liggen.<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Aan de campagne ging daarom bijna een jaar onderzoek vooraf, met focusgroepen, klantinzichten en gesprekken met tientallen advocaten. Vanuit die inzichten werd \u00e9\u00e9n beslissend moment gekozen: het omslagpunt waarop twijfel en verlamming veranderen in de beslissing om in actie te komen.<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">De campagne maakt dat moment zichtbaar met echte klantverhalen en beeldmateriaal uit waargebeurde zaken.<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Peter Hoitinga, marketingdirecteur bij BrandMR:<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\"><em>\u201cWe willen mensen laten voelen: je staat er niet alleen voor. Gelijke kansen in het recht zouden voor iedereen vanzelfsprekend moeten zijn.\u201d<\/em><\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Voor Lane illustreert de campagne een belangrijk principe van merkstrategie: onderscheid ontstaat niet door harder te vertellen wat je verkoopt, maar door beter te begrijpen wat mensen denken, voelen en tegenhoudt voordat ze voor je kiezen.<\/p>\n\n\n\n<p class=\"ext-animate--on wp-block-paragraph\">Van dat inzicht naar een scherpe positionering, een relevante boodschap en uiteindelijk creatie die het merk voelbaar maakt.<\/p>\n\n\n\n<p class=\"ext-section-intro-description ext-animate--on has-foreground-alt-color has-text-color has-medium-font-size wp-block-paragraph\" style=\"margin-top:24px\"><a href=\"https:\/\/www.marketingtribune.nl\/bureaus\/nieuws\/2025\/06\/nieuwe-brandmr-campagne-maakt-juridische-twijfel-zichtbaar\/index.xml\">Lees het volledige artikel bij MarketingTribune:<br><em>Nieuwe BrandMR-campagne maakt juridische twijfel zichtbaar<\/em><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query alignwide ext-animate--on is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-d35b19b0 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-579 post type-post status-publish format-standard has-post-thumbnail hentry category-klantcases\">\n\n<div class=\"wp-block-group ext-card ext-card-media-top is-style-ext-preset--group--natural-1--item-card-1--align-start is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex is-style-ext-preset--group--natural-1--item-card-1--align-start--2\" style=\"min-height:100%\"><figure class=\"ext-card-image wp-block-post-featured-image\"><a href=\"https:\/\/lane.nl\/en\/surebird-van-veelbelovende-insurtech-naar-de-volgende-groeifase\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Surebird. Van veelbelovende insurtech naar de volgende groeifase\" style=\"aspect-ratio:4\/3;width:100%;height:auto;width:100%;object-fit:cover;\" srcset=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane.png 1920w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-300x169.png 300w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-1024x576.png 1024w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-768x432.png 768w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-1536x864.png 1536w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/09\/Logo_Surebird_Lane-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group ext-card-content wp-container-content-ceb7f5b3 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group ext-card-body is-layout-flow wp-container-core-group-is-layout-8ee45864 wp-block-group-is-layout-flow\"><div style=\"line-height:20px\" class=\"taxonomy-category ext-card-meta wp-block-post-terms\"><a href=\"https:\/\/lane.nl\/en\/category\/klantcases\/\" rel=\"tag\">Klantcases<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/lane.nl\/en\/surebird-van-veelbelovende-insurtech-naar-de-volgende-groeifase\/\" target=\"_self\" >Surebird. Van veelbelovende insurtech naar de volgende groeifase<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-foreground-alt-color\"><p class=\"wp-block-post-excerpt__excerpt\">Klantcases Hoe maak je van een sterk idee en bewezen tractie een schaalbaar bedrijf? Voor&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group ext-meta is-layout-flex wp-container-core-group-is-layout-cdc5611c wp-block-group-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-group ext-meta-item is-nowrap is-layout-flex wp-container-core-group-is-layout-112b5ae6 wp-block-group-is-layout-flex\"><div class=\"ext-card-avatar wp-block-avatar\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\"  class=\"wp-block-avatar__link\"><img alt='Peter Hoitinga - Lane Strategy avatar' src='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo wp-block-avatar__image' height='48' width='48' \/><\/a><\/div>\n\n<div style=\"font-weight:600;line-height:20px\" class=\"wp-block-post-author-name has-small-font-size\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Peter Hoitinga &#8211; Lane Strategy<\/a><\/div><\/div>\n\n\n<div style=\"line-height:20px\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-06-22T14:12:14+00:00\">Jun 22, 2026<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-367 post type-post status-publish format-standard has-post-thumbnail hentry category-in-de-media\">\n\n<div class=\"wp-block-group ext-card ext-card-media-top is-style-ext-preset--group--natural-1--item-card-1--align-start is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex is-style-ext-preset--group--natural-1--item-card-1--align-start--3\" style=\"min-height:100%\"><figure class=\"ext-card-image wp-block-post-featured-image\"><a href=\"https:\/\/lane.nl\/en\/tijd-voor-actie-in-de-modernisering-van-de-advocatuur\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"640\" src=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Tijd voor actie in de modernisering van de advocatuur\" style=\"aspect-ratio:4\/3;width:100%;height:auto;width:100%;object-fit:cover;\" srcset=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane.png 1204w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-300x159.png 300w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-1024x544.png 1024w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-768x408.png 768w, https:\/\/lane.nl\/wp-content\/uploads\/2026\/06\/Foto_Hoitinga_TweedeKamer_Lane-18x10.png 18w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group ext-card-content wp-container-content-ceb7f5b3 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group ext-card-body is-layout-flow wp-container-core-group-is-layout-8ee45864 wp-block-group-is-layout-flow\"><div style=\"line-height:20px\" class=\"taxonomy-category ext-card-meta wp-block-post-terms\"><a href=\"https:\/\/lane.nl\/en\/category\/in-de-media\/\" rel=\"tag\">In de media<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/lane.nl\/en\/tijd-voor-actie-in-de-modernisering-van-de-advocatuur\/\" target=\"_self\" >Tijd voor actie in de modernisering van de advocatuur<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-foreground-alt-color\"><p class=\"wp-block-post-excerpt__excerpt\">In de media Donderdag 4 juni 2026 nam Peter Hoitinga namens BrandMR deel aan het&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group ext-meta is-layout-flex wp-container-core-group-is-layout-cdc5611c wp-block-group-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-group ext-meta-item is-nowrap is-layout-flex wp-container-core-group-is-layout-112b5ae6 wp-block-group-is-layout-flex\"><div class=\"ext-card-avatar wp-block-avatar\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\"  class=\"wp-block-avatar__link\"><img alt='Peter Hoitinga - Lane Strategy avatar' src='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo wp-block-avatar__image' height='48' width='48' \/><\/a><\/div>\n\n<div style=\"font-weight:600;line-height:20px\" class=\"wp-block-post-author-name has-small-font-size\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Peter Hoitinga &#8211; Lane Strategy<\/a><\/div><\/div>\n\n\n<div style=\"line-height:20px\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-06-04T10:21:00+00:00\">Jun 4, 2026<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-381 post type-post status-publish format-standard has-post-thumbnail hentry category-in-de-media\">\n\n<div class=\"wp-block-group ext-card ext-card-media-top is-style-ext-preset--group--natural-1--item-card-1--align-start is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex is-style-ext-preset--group--natural-1--item-card-1--align-start--4\" style=\"min-height:100%\"><figure class=\"ext-card-image wp-block-post-featured-image\"><a href=\"https:\/\/lane.nl\/en\/private-equity-in-de-advocatuur-kapitaal-voor-vernieuwing\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"289\" src=\"https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Private equity in de advocatuur: kapitaal voor vernieuwing?\" style=\"aspect-ratio:4\/3;width:100%;height:auto;width:100%;object-fit:cover;\" srcset=\"https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane.png 374w, https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane-300x232.png 300w, https:\/\/lane.nl\/wp-content\/uploads\/2025\/11\/BrandMR_VrouweJustitia_Lane-16x12.png 16w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group ext-card-content wp-container-content-ceb7f5b3 is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-26de37e8 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group ext-card-body is-layout-flow wp-container-core-group-is-layout-8ee45864 wp-block-group-is-layout-flow\"><div style=\"line-height:20px\" class=\"taxonomy-category ext-card-meta wp-block-post-terms\"><a href=\"https:\/\/lane.nl\/en\/category\/in-de-media\/\" rel=\"tag\">In de media<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/lane.nl\/en\/private-equity-in-de-advocatuur-kapitaal-voor-vernieuwing\/\" target=\"_self\" >Private equity in de advocatuur: kapitaal voor vernieuwing?<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt has-text-color has-foreground-alt-color\"><p class=\"wp-block-post-excerpt__excerpt\">In de media De discussie over het toelaten van private equity en andere externe investeerders&hellip; <\/p><\/div>\n\n\n<div class=\"wp-block-group ext-meta is-layout-flex wp-container-core-group-is-layout-cdc5611c wp-block-group-is-layout-flex\" style=\"margin-top:24px\">\n<div class=\"wp-block-group ext-meta-item is-nowrap is-layout-flex wp-container-core-group-is-layout-112b5ae6 wp-block-group-is-layout-flex\"><div class=\"ext-card-avatar wp-block-avatar\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\"  class=\"wp-block-avatar__link\"><img alt='Peter Hoitinga - Lane Strategy avatar' src='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0b6243b427dc38b9071ff60996f96d120f54f592b4ce1d8045014f17dc4293a6?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo wp-block-avatar__image' height='48' width='48' \/><\/a><\/div>\n\n<div style=\"font-weight:600;line-height:20px\" class=\"wp-block-post-author-name has-small-font-size\"><a href=\"https:\/\/lane.nl\/en\/author\/lanenm-6a6a032316016\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Peter Hoitinga &#8211; Lane Strategy<\/a><\/div><\/div>\n\n\n<div style=\"line-height:20px\" class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2025-11-30T09:26:00+00:00\">Nov 30, 2025<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide ext-animate--on is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c0bc9f7e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ext-preset--button--natural-1--button-1 ext-animate--on is-style-ext-preset--button--natural-1--button-1--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"#extendify-blog\">Alles bekijken<\/a><\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>In de media Een sterke campagne begint niet bij een creatief idee, maar bij begrijpen wat er in het hoofd van de klant gebeurt. MarketingTribune besteedt aandacht aan de nieuwe campagne van BrandMR, die is ontwikkeld vanuit een belangrijk inzicht: mensen met een juridisch probleem weten vaak dat er iets niet klopt, maar twijfelen lang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-de-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Van klantinzicht naar campagne: juridische twijfel zichtbaar maken - Lane helpt bedrijven en investeerders marktpotentieel te vertalen naar onderscheidende proposities, sterke merken en effectieve groei.<\/title>\n<meta name=\"description\" content=\"Hoe een klantinzicht leidt tot een relevante campagne waar twijfel bij een juridisch geschil centraal staat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lane.nl\/en\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van klantinzicht naar campagne: juridische twijfel zichtbaar maken\" \/>\n<meta property=\"og:description\" content=\"Hoe een klantinzicht leidt tot een relevante campagne waar twijfel bij een juridisch geschil centraal staat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lane.nl\/en\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\/\" \/>\n<meta property=\"og:site_name\" content=\"Lane helpt bedrijven en investeerders marktpotentieel te vertalen naar onderscheidende proposities, sterke merken en effectieve groei.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/LaneAMS\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T13:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T09:18:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lane.nl\/wp-content\/uploads\/2026\/08\/BrandMR_Campagne_Lane.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Hoitinga - Lane Strategy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Hoitinga - Lane Strategy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lane.nl\\\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lane.nl\\\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\\\/\"},\"author\":{\"name\":\"Peter Hoitinga - Lane Strategy\",\"@id\":\"https:\\\/\\\/lane.nl\\\/#\\\/schema\\\/person\\\/cfa9d4145a5ffb512ace22c767b0ba89\"},\"headline\":\"Van klantinzicht naar campagne: juridische twijfel zichtbaar maken\",\"datePublished\":\"2025-06-24T13:23:00+00:00\",\"dateModified\":\"2026-09-11T09:18:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lane.nl\\\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\\\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\\\/\\\/lane.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lane.nl\\\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lane.nl\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/BrandMR_Campagne_Lane.jpg\",\"articleSection\":[\"In de media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lane.nl\\\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\\\/\",\"url\":\"https:\\\/\\\/lane.nl\\\/van-klantinzicht-naar-campagne-juridische-twijfel-zichtbaar-maken\\\/\",\"name\":\"Van klantinzicht naar campagne: juridische twijfel zichtbaar maken - 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